Whether you’re an author looking to get your work published or a marketer promoting your brand, blog, and article submissions can help expand your audience and boost online visibility. However, it’s important to understand the nuances between these two submission types. Here’s a breakdown of the key differences between blog submissions and article submissions:
Blog Submissions vs. Article Submissions
Blog submissions are when you submit your content to be published directly on a blog or website. This gives exposure to that specific site’s readership. Article submissions, on the other hand, involve submitting your content to article directories and syndication sites which can be displayed across many sites in article listings and search engine results.
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Guest Blogging vs. Article Submissions
While guest blogging and article submissions can help expand your readership and boost online exposure, the core distinction lies in content creation versus content distribution.
When guest blogging, you are focused solely on content creation – writing a unique, valuable piece tailored specifically for the host site. This involves researching the site’s niche, crafting content with their readers in mind, and ensuring it fits within their posting guidelines and voice. Guest blogging is a bespoke content creation process.
Article submissions, on the other hand, prioritize content distribution. You are repurposing already-written articles by syndicating and submitting them to various article directories, databases, and publisher networks. The goal is wide dissemination of your existing content across many sites, rather than creating new site-specific pieces.
Purpose
The purpose of blog submissions is to get your content in front of a particular audience and drive traffic back to your site. Article submissions, however, aim to distribute your content as widely as possible across the web to increase brand awareness, backlinks, and search engine rankings.
Distribution
With blog submissions, your content lives permanently on that one blog. Article submissions, on the other hand, give your content the potential to be picked up and distributed across hundreds or thousands of sites through the article directories and syndicators you submit to. This provides much broader exposure.
Backlinks
Blog submissions help you build backlinks from that particular blog. Article submissions allow you to potentially gain backlinks from any site that decides to publish and link back to your content. This makes article submissions more effective for SEO purposes.
Updating
Content on a blog cannot usually be updated once published. With article submissions, you maintain full control and can update your bio, links, or even the article itself if needed. This makes your info and branding more consistent.
Blog Submissions vs. Article Submissions Vs Guest Blogging
FAQS
FAQ 1: What is the effort level for each?
Guest blogging requires more upfront work researching the site, crafting custom and unique content, and ensuring it meets blog post guidelines. Article submission allows more repurposing of existing content with less bespoke writing per publication.
FAQ 2: How can I stand out in submissions?
For guest blogging, focus on value, expertise shown in the writing, and fitting the website’s persona. For articles, emphasize SEO best practices, engaging writing style, and include optimized elements like images, titles, and meta descriptions.
Quotes of SEO experts
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